This part of No logo talks about the cool hunters. The cool hunters is a group of person who works for the brands searching the ''cool'' clothes and the new desings for the brands. The problem of that is they search the desings in the clothes of the people who can become a new products and of course become a new col·lections.
The cool hunters in 90s and 80s they search new products in harlem and bronx of the big cities and they focus his search in the hip hop revolution.
afther that the hoodies start to become popular and the people start to been controlled by the brands.
In my point of view the brands still controling us with his products and actually has appeared a new type of cool hunter it's called influencer and his job is basically influence the people in the social media.
And we had to broke this control of the brands and the influence of the others. Infact the humans are designed to follow other people like the other animals following his leaders.
